Renee Beamer Harbor & Home

booth styling

An Oh So Boho Dorm Room

Products, TheoryRenee BeamerComment
Textural elements create an effortless boho style.

Textural elements create an effortless boho style.

Incorporating boho elements into your dorm room design affords you a simple and cost effective style that is uniquely your own. To keep it easy, I’m sharing three quick tips so that your space stands out from the standard big box store décor.

  • Think floor to ceiling neutral tones.

  • Incorporate texture such as sisal rugs, sheepskins, wicker trays, and rattan accented lighting.

  • Look for ways to add natural elements.

An all white palette is very clean and crisp, but a mixture of many neutral tones creates a no-fuss, casual look that ushers in a sense of calm. Scour thrift stores as well as your own linen closet to gather curtain sheers, white accent pillows, and natural fiber rugs.

Many students look for accent chairs to add to their space, but few consider creating a cozy corner where you can stretch out on the floor. You may already have the needed cushions at home, or you can shop end of season outdoor seating sales.

Do you like the layered look of skins on sisal but want a vegan alternative? You’ll find faux skin material at your local fabric store. I suggest getting one cut to drape over your desk chair too.

Wicker tray wall feature

Wicker tray wall feature

Create a unique design with wicker trays. An asymmetrical arrangement seemingly moves across the wall- a fresh look you will appreciate every time you return to dorm, sweet dorm.

Some of your most favorite accent pieces are going to be those you find in the woods or the garden! A big stick goes a long way when incorporating boho style in your dorm room. Make a twine hanger for it, and use the branch to hang a window covering, artwork, or both!

 

Amp up your dorm room design with Pampas Grass plumes - another layer of texture!

Pampas Grass Plumes - quintessential boho!

Pampas Grass Plumes - quintessential boho!

The Mini Bouquet Modern Wreath adds a nice touch of fragrance to your sleeping space. Choose one with dried lavender for an extra special scent that ushers in much needed relaxation.

Cozy
 

Even the bath welcomes texture. Think shower curtain, a basket of extra towels, and a soft rug.

Adding texture to the bath.

Adding texture to the bath.

Shop My Style

for the oh so boho look

Top Five Styling Tips for an Inviting Market Booth

EventsRenee BeamerComment

I’m always seeking to upgrade my tent’s design for the many events I do, and I know that those of you slinging market goods may look to do the same. It’s apparent that an inviting booth increases sales. So let’s talk ideas! I’m sharing my top five styling tips, and I hope you also will share techniques that work for you!


1. Use signage that represents your brand.

Renee Beamer Harbor & Home sign lets shoppers know what kind of items they can expect to find here.

Renee Beamer Harbor & Home sign lets shoppers know what kind of items they can expect to find here.

Your booth’s signage should be your first consideration. In fact, before you create inventory, design a sign for your space! There are plenty of options, so you’ll need to think about how you will use the sign. Ideally, it will go front and center so that market attendees will see your company name as they approach your tent.

Some business owners view their company sign as the opportunity to share all information pertinent to their brand. After all, one can include a lot of detail on a 24” x 48” banner. Rarely, though, will someone stop and read all that content. Your shoppers would prefer to hear you share your passion for the products and services offered. And by crowding your sign with miscellaneous detail, you risk overshadowing the most important part: your company name. Even if market-goers don’t purchase from you, they still are going to tell others about your wonderful products, so you want them to have your name in mind. All that free advertising will help more potential customers connect with you via your company name.

In representing well your brand, keep in mind that color and font choices are important. The goal is consistency, because a professional representation of your company communicates trust. So let’s review the main points about signage when designing a welcoming booth:

  • Clear & centrally located company name

  • Intentional selection of sign colors that are consistent with colors used in company branding

  • Intentional selection of fonts that are consistent with all company print and digital media

 

2. Attract your shopper’s eye.

Create a feature display that speaks to your product or service. The simplest way to do so is by ordering custom posters of your products in use. For example, a jewelry designer will display an eye-catching poster of a model wearing several of her necklace designs. This accomplishes two goals: the shopper can visualize the product in use, and it creates a desire to imitate the look. Now one necklace is not enough, because the layered look depicted on the poster is a must-have style!

 

3. Appeal to as many senses as possible.

Market shoppers follow the sweet fragrance coming from Renee Beamer Harbor & Home!

Market shoppers follow the sweet fragrance coming from Renee Beamer Harbor & Home!

Food artisans have it easy when it comes to inviting shoppers in to engage their products. They only have to offer samples! The rest of us have to look for more creative measures to heighten our welcoming vibe. The display discussed in Tip #2 takes care of the visual aspect, but how can you appeal to additional senses? Perhaps you can offer a simple make-and-take product that relates to your line of goods. You can offer a free ice water at a summer market or a hot cocoa during colder weather.

You also want to consider the shopper’s posse. For example, a sisal rug provides children with an area to sit and play with some building toys so mom can shop undisturbed. Also bring individually wrapped candies and discreetly ask a parent’s permission before sharing with little ones. A bag of doggie treats is always a welcoming statement, as well as a bowl of water, because many market-goers have pooches along for the outing.

The important thing here is to find out what complements your company’s message and, at the same time, serves to welcome attendees to shop with you.

 

4. Decorate your space with live plants.

Go green with some live plants

Go green with some live plants

Easy reasoning here- plants are trending big time, and our eyes are naturally drawn to them. They’re an unexpected addition to a booth that offers products for sale other than plants. If you have room to spare for bringing one, two, or three along with you, do it! Live plants have an amazing appeal!

 

5. Use lighting.

IKEA’s swoon-worthy lighting

IKEA’s swoon-worthy lighting

Product displays need lighting, and the goal always is to accentuate and not to distract. Café style string lights are the most cost-effective, but you may want to consider directional lighting like that used in art galleries. Pendant lighting works nicely in the pitch of your tent, but make sure its style complements your brand.

 

There’s definitely a balance required in your design strategies, and you’ll find it’s ever-evolving. You want your booth to be a quick set-up and take-down, yet you want it to be polished and inviting. You want to have appealing display pieces, but you also want to have room to transport inventory. You want to invest in upgrades, but you also want to profit from sales. Most of this balance comes with trial-and-error.

You work hard to participate in a market, so don’t stop short by doing a mediocre booth design. Go all out so your customer knows that he or she is valued and deserving of your best care.

Exuberance is beauty.
— William Blake