Renee Beamer Harbor & Home

Events

Top Five Styling Tips for an Inviting Market Booth

EventsRenee BeamerComment

I’m always seeking to upgrade my tent’s design for the many events I do, and I know that those of you slinging market goods may look to do the same. It’s apparent that an inviting booth increases sales. So let’s talk ideas! I’m sharing my top five styling tips, and I hope you also will share techniques that work for you!


1. Use signage that represents your brand.

Renee Beamer Harbor & Home sign lets shoppers know what kind of items they can expect to find here.

Renee Beamer Harbor & Home sign lets shoppers know what kind of items they can expect to find here.

Your booth’s signage should be your first consideration. In fact, before you create inventory, design a sign for your space! There are plenty of options, so you’ll need to think about how you will use the sign. Ideally, it will go front and center so that market attendees will see your company name as they approach your tent.

Some business owners view their company sign as the opportunity to share all information pertinent to their brand. After all, one can include a lot of detail on a 24” x 48” banner. Rarely, though, will someone stop and read all that content. Your shoppers would prefer to hear you share your passion for the products and services offered. And by crowding your sign with miscellaneous detail, you risk overshadowing the most important part: your company name. Even if market-goers don’t purchase from you, they still are going to tell others about your wonderful products, so you want them to have your name in mind. All that free advertising will help more potential customers connect with you via your company name.

In representing well your brand, keep in mind that color and font choices are important. The goal is consistency, because a professional representation of your company communicates trust. So let’s review the main points about signage when designing a welcoming booth:

  • Clear & centrally located company name

  • Intentional selection of sign colors that are consistent with colors used in company branding

  • Intentional selection of fonts that are consistent with all company print and digital media

 

2. Attract your shopper’s eye.

Create a feature display that speaks to your product or service. The simplest way to do so is by ordering custom posters of your products in use. For example, a jewelry designer will display an eye-catching poster of a model wearing several of her necklace designs. This accomplishes two goals: the shopper can visualize the product in use, and it creates a desire to imitate the look. Now one necklace is not enough, because the layered look depicted on the poster is a must-have style!

 

3. Appeal to as many senses as possible.

Market shoppers follow the sweet fragrance coming from Renee Beamer Harbor & Home!

Market shoppers follow the sweet fragrance coming from Renee Beamer Harbor & Home!

Food artisans have it easy when it comes to inviting shoppers in to engage their products. They only have to offer samples! The rest of us have to look for more creative measures to heighten our welcoming vibe. The display discussed in Tip #2 takes care of the visual aspect, but how can you appeal to additional senses? Perhaps you can offer a simple make-and-take product that relates to your line of goods. You can offer a free ice water at a summer market or a hot cocoa during colder weather.

You also want to consider the shopper’s posse. For example, a sisal rug provides children with an area to sit and play with some building toys so mom can shop undisturbed. Also bring individually wrapped candies and discreetly ask a parent’s permission before sharing with little ones. A bag of doggie treats is always a welcoming statement, as well as a bowl of water, because many market-goers have pooches along for the outing.

The important thing here is to find out what complements your company’s message and, at the same time, serves to welcome attendees to shop with you.

 

4. Decorate your space with live plants.

Go green with some live plants

Go green with some live plants

Easy reasoning here- plants are trending big time, and our eyes are naturally drawn to them. They’re an unexpected addition to a booth that offers products for sale other than plants. If you have room to spare for bringing one, two, or three along with you, do it! Live plants have an amazing appeal!

 

5. Use lighting.

IKEA’s swoon-worthy lighting

IKEA’s swoon-worthy lighting

Product displays need lighting, and the goal always is to accentuate and not to distract. Café style string lights are the most cost-effective, but you may want to consider directional lighting like that used in art galleries. Pendant lighting works nicely in the pitch of your tent, but make sure its style complements your brand.

 

There’s definitely a balance required in your design strategies, and you’ll find it’s ever-evolving. You want your booth to be a quick set-up and take-down, yet you want it to be polished and inviting. You want to have appealing display pieces, but you also want to have room to transport inventory. You want to invest in upgrades, but you also want to profit from sales. Most of this balance comes with trial-and-error.

You work hard to participate in a market, so don’t stop short by doing a mediocre booth design. Go all out so your customer knows that he or she is valued and deserving of your best care.

Exuberance is beauty.
— William Blake

Finding Style in Virginia Beach

Events, Products, TravelRenee BeamerComment

Finding Style in Virginia Beach

Off the Beaten Path

 

Happy 4th of July! Do you have on your red, white and blue? I hope the day offers some relaxation and fun celebration of our nation’s freedom!

If you’re planning on extending the holiday into the weekend, I have some ideas should you head to the oceanfront. I suggest going off the beaten path because Virginia Beach has more to offer than crowded beaches and tacky souvenir shops. And by beaten path, I mean the boardwalk.


To make sure you’re energized for all the activity I’m about to direct you to do, I first would journey to Pungo, a rural community in the very southern part of Virginia Beach. There’s public access to Sandbridge Beach, an area conspicuously lacking hotels standing like soldiers along the shore. The quietness of the long stretch of beach draws you in with a promise of leisurely lounging. But, my goal in sending you south is to have you visit The Bee and the Biscuit, an adorable, family-owned brunch spot with a farm-to-table menu that will fill you and leave you wanting more at the same time. Is it worth the loooonnnng wait for a table? Yes! Absolutely yes! Grab a spot in the yard, play some games, and order a drink from the bar on the lawn. Another option is to grab a stool at the inside bar and avoid waiting for a table to open up. Either way, you’ll be glad you stayed. Trust me. On the backside of your oceanfront experience, you’ll know why I placed this at the top!

Both the northern and southern beaches of Virginia Beach grant an escape from the crowded boardwalk area.

Both the northern and southern beaches of Virginia Beach grant an escape from the crowded boardwalk area.

About five blocks away from the boardwalk area, you’ll find the ViBe District. You get all the artistic vibes here starting with a visit to the Virginia Museum of Contemporary Art on 23rd Street and throughout the galleries, artisan shops, and plethora of wall murals over the next several blocks. Most of the businesses in the area have a map to guide visitors on a thorough exploration. My top three? North End Bag Company (a combination studio and shop!) and neighbor, Jars of Dust. And even if you’re not hungry, just enjoy the aesthetic of Prosperity Kitchen & Pantry while having a coffee and pastry. Should you land here at lunch time, the artisan pizzas do not disappoint!

Enjoy a total sensory feast at Prosperity Kitchen & Pantry

Enjoy a total sensory feast at Prosperity Kitchen & Pantry

Let’s keep going! I truly hope you’re here for the Saturday morning Old Beach Markets located in the Croc’s 19th Street Bistro parking lot and in ViBe Park at 18th Street and Cypress Avenue. If you’re in a hurry to get on with the day of discovery, I encourage you to still come by and anticipate seeing all the vendors. It’s doable with an hour of time, which is perfect because both markets run from 9 - 12 every Saturday from Memorial Day weekend to Labor Day weekend.

It doesn’t get any fresher than right here, guys!

It doesn’t get any fresher than right here, guys!

My top three recommendations of vendors to visit at the Old Beach Farmers Market come with some bias because I’m supporting a friend, my family, and a coffee addiction! Seafield Farm brings all their beautiful goodness from the Eastern Shore of Virginia to local markets weekly. You’re going to need to eat a clean veggie diet if you sample from these next tents! My son, Jacob, represents My Vegan Sweet Tooth, a family-owned bakery that has mastered delectable vegan and gluten free recipes. Lastly, Three Ships Coffee sets up shop in the market, but the coffeehouse is literally across the street if you’re wanting something more fanciful than a cold brew. Did I say three tents? I meant four! Lamia’s Crepes is an absolute must! Good luck choosing between the savory or the sweet options! You could always live daringly and order both types!

 

Now that I think about it, It’s best to visit the Old Beach Art Market in ViBe Park before walking across the street to the Farmers Market. You’ll find a great selection of reusable market bags at the Eco Market vendor tents. And, you’ll find my booth- Renee Beamer Harbor & Home! I love setting up for your enjoyment while you browse, so save a few minutes for looking at my candles, wreaths, textiles, and other décor for the home! Click here to read about one of my most favored pieces by shoppers at this market.

Appealing to the modern farmhouse, coastal, and a bit of boho style!

Appealing to the modern farmhouse, coastal, and a bit of boho style!

Assuming you’ll be all shopped out and ready for a change of scenery at this point, I suggest either a hike or bike ride at First Landing State Park. You’ll have no trouble finding a bike rental shop in this vicinity, or you can bring your own with you for the day. Head down Atlantic Boulevard to the 64th Street trail entrance, and get ready to be amazed by how beautiful it is there! In fact, you may just want to bring some camping gear and plan to make an overnight stay. Tent camping to the sound of waves crashing on the shore? Yes please!

 

Now, I know I lost some of y’all with my rugged talk about camping! Not your thing- no worries! For a more luxurious time of exploration, check out The Cavalier, a historic hotel property in the North Beach area. My husband and I love bike riding through the resort residences and seeing the contemporary coastal and farmhouse home designs.

Carve out some time to explore the beautiful resort and residential properties.

Carve out some time to explore the beautiful resort and residential properties.

Seeing that Virginia Beach covers approximately five hundred square miles, it’s unthinkable that my dozen or so links to attractions represent the city thoroughly. Obviously, I’m barely scratching the surface! But before we wrap up a suggested day trip adventure, I have to recommend one more spot- in case you’re the coffee lover type! Pour Favor is “Home of the Coffee Flight,” and has all the needed juice to send you back home fully awake and revived! I’m not going to go on and on about the specialty coffees here except to say they over-deliver. It’s just that good!

Sampling the coffee flight

Sampling the coffee flight

I’m curious: did you learn about something new in relation to Virginia Beach? Let me know in the comments below!

Thanks for reading and I hope you have some happy days of exploring ahead!

Renee

A Night at Home Event

EventsRenee BeamerComment

The invitation went out and several young moms responded. A mini-escape from the daily routine was welcomed, especially one that held promise of gathering with like-minded women to receive encouragement for this season of life.

A summer picnic highlighted by comfortable seating and fresh salads. (Elaina Marie Photography)

A summer picnic highlighted by comfortable seating and fresh salads. (Elaina Marie Photography)

 

The evening started with a summer-themed meal, during which we took turns sharing a bit about our lives and families.

A plan to indulge all the senses started with a non-traditional salad. (Elaina Marie Photography)

A plan to indulge all the senses started with a non-traditional salad. (Elaina Marie Photography)

 

A simple, sweet indulgence wrapped up the dining portion of A Night at Home.

The chopped strawberries in this recipe add to the freshness of the menu. (Elaina Marie Photography)

The chopped strawberries in this recipe add to the freshness of the menu. (Elaina Marie Photography)

 

Each guest personalized the leather cover of her Traveler Journal and assembled it using the elastic bands and the handcrafted notebook insert.

(Elaina Marie Photography)

(Elaina Marie Photography)

 

A Night at Home is not a new idea, by any means. But it is a fresh one, because no one has done it just like this. Although I anticipate more gatherings like this one in the future, I know the beautiful elements that made this evening everything it was will never be duplicated. And I would have it no other way!

(Elaina Marie Photography)

(Elaina Marie Photography)

A Boho- Inspired Picnic

EventsRenee BeamerComment
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Picture Yourself Here

Because You’re Invited

 

June 12th is going to be a night to remember! I’m hosting a glamping-style picnic for you and girlfriends at my residence!

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We’re dining outside and enjoying refreshing homemade dishes and dessert.

We’re dining outside and enjoying refreshing homemade dishes and dessert.

 

But an event like this one isn’t only about sight, smell, and taste- we’re delighting all the senses.

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Who doesn’t love the smell of leather? And creating your own personalized journal will be a perfect finish to an unmatched evening with new and old friends.

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Now, I know what you may be thinking: Even though you love all the details of this event, you’re unsure if you should be there. You’re wondering if it would be awkward, especially if you can’t find someone to go with you… I get it. But I just need you to boldly step out, so you don’t miss out! I promise you that it will be a super-friendly atmosphere, especially if you’re there! You are bringing that special sauce that makes the experience complete!

We women want community… we want to embrace and nurture new friendships that avoid the sizing-one-another-up kind of toxic behaviors. We’re not coming together to compare ourselves to one another. We’re coming together to celebrate the beauty of completeness when each one brings her unique, God-given qualities.

I’m doing my part and setting the atmosphere for total sensory enjoyment! And I’m also stepping out boldly to extend the invitation. I’m full of hope you will say yes to this tiny adventure that will be largely memorable!


Space is limited. Leave a comment if you want your name on the list. It will be so exciting to have you share in this beautiful evening!