Your booth’s signage should be your first consideration. In fact, before you create inventory, design a sign for your space! There are plenty of options, so you’ll need to think about how you will use the sign. Ideally, it will go front and center so that market attendees will see your company name as they approach your tent.
Some business owners view their company sign as the opportunity to share all information pertinent to their brand. After all, one can include a lot of detail on a 24” x 48” banner. Rarely, though, will someone stop and read all that content. Your shoppers would prefer to hear you share your passion for the products and services offered. And by crowding your sign with miscellaneous detail, you risk overshadowing the most important part: your company name. Even if market-goers don’t purchase from you, they still are going to tell others about your wonderful products, so you want them to have your name in mind. All that free advertising will help more potential customers connect with you via your company name.
In representing well your brand, keep in mind that color and font choices are important. The goal is consistency, because a professional representation of your company communicates trust. So let’s review the main points about signage when designing a welcoming booth:
Clear & centrally located company name
Intentional selection of sign colors that are consistent with colors used in company branding
Intentional selection of fonts that are consistent with all company print and digital media